Foreign trade newcomers to do Google operations, these 5 pits must not step on

Newcomers to foreign trade doing Google Ads, avoid these 5 pitfalls at all costs. Falling into any one could waste thousands of dollars.

Pitfall 1: Random keyword bidding. Starting with broad terms like "best + product name" (e.g., "best furniture") means fierce competition and high costs that beginners can't sustain. Instead, try precise long-tail keywords like "affordable office chair with lumbar support".

Pitfall 2: Neglecting negative keywords. When bidding for "stainless steel pipe", some search for "pipe installation" (installation services). Not excluding these wastes budget on irrelevant clicks. Weekly search term reports are essential for adding negative keywords.

Pitfall 3: Messy landing page links. Customers clicking ads get redirected to homepage instead of seeing advertised "free samples" immediately, causing instant exits. Landing pages must match ad content with clear value propositions.

Pitfall 4: Blind budget increases without data. After a week of ads, focusing only on clicks without checking conversions—like getting no inquiries for "industrial pipe fitting" despite spending—then increasing budget is pure money burning.

Pitfall 5: Rushing to scale. Dramatically increasing budget after a few conversions often lowers traffic quality, doubling costs without order growth. Beginners should limit weekly budget increases below 30%. Avoid these pitfalls to get more customers with less ad spend. Follow me for more foreign trade insights.