Footwear companies, how to achieve Google efficient customer acquisition? (below)

Release Date:2025-03-27

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Hello, friends, in this issue we will continue to learn how shoe companies can achieve efficient customer acquisition on Google.

The second trick is to use the "four-layer funnel" to create a high-conversion independent website

When buyers enter your website, they will ask 4 questions in their mind:

The first question is, are you professional?

In this regard, a 3-second trust anchor point can be placed on the first screen of the independent website homepage:

For example, the scrolling subtitle can read: Serving 38 countries, 10 years of production experience

At the same time, a demonstration video is played, and the content is written as "Take a look at our factory in 60 seconds"

Second question, can you solve my problem?

The product page can use a scenario-based title: for example, "Hotel anti-slip work shoes". On the product details page, you can insert "comparative experiment video", waterproof test/anti-slip test, etc.

The third question is, how do others evaluate you?

In view of this, you can create a dedicated case page: for example, customer brand wall + cooperation story. Or put a video, focusing on the quality inspection process and after-sales response.

Question 4: What should I do next?
At the bottom of each page of our website, we can fix a call to action button. It should be noted here that B-side customers are most afraid of making phone calls, and they prefer online chat and forms.

Tip 3: Target your competitors’ remarketing tactics

90% of buyers will not place an order on their first visit! Here, you can intercept price comparison customers and place ads to those who have visited the "product page" but did not fill out the form. At the same time, you can use keyword analysis tools to check competitor keywords and rush to invest in their brand words + "evaluations". At the same time, direct comparison of landing pages: you can introduce your advantages, such as "fast delivery" and "24-hour technical support".

Follow me and I will take you to learn more about foreign trade advertising!

If you have any questions about the construction and operation of foreign trade websites , please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!