When it comes to overseas marketing, which one is better, TikTok or Facebook?

Release Date:2025-06-20
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A: I'm TikTok short video ads
B: I'm Facebook social media ads


A: I'm the Z-generation traffic generator, with magic challenge contests + vertical short videos that go viral globally. Young people keep scrolling and get "addicted" - this is called "content equals traffic, explosive orders rely on rhythm"!
B: I'm the big boss of social circles, precisely targeting age groups, interests and consumption habits. Using dynamic ads and community operations to "increase exposure", focusing on "user profiling and social fission done right".


A: (Pointing at Facebook) My single-click cost is low, but users make impulsive purchases quickly - though return rate might be a bit high!
B: (Pointing at TikTok) My conversion funnel is more mature, but requires enduring the long-tail traffic accumulation period. Early growth depends entirely on "persistence"!


A: Perfect for FMCG, beauty & personal care in the "appearance economy" track. Want explosive products in 7 days? Come to me! Trendy toys and apparel? Users can't stop "adding to cart" every minute.
B: Ideal for durable goods like home products. Build brand trust through storytelling and user testing, then use WhatsApp for direct conversations - achieving stable repurchase rates.


A: New exporters want quick product testing? I'm the "traffic testing gold standard" - small budgets can still create big exposure!
B: Want long-term brand building? I use fan pages and private communities to "lock in customers", with overseas clients all relying on me to "manage their accounts".


A&B: Smart global players use combo strategies: TikTok for young traffic volume, Facebook for precise audience harvesting - dual blades combined make overseas marketing explosive!

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