Photovoltaic equipment to promote the "turnaround battle": from high cost and low conversion to the metamorphosis of the explosive single (on)

Release Date:2025-03-26

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Hello everyone, today I'd like to share a promotional case study for a photovoltaic equipment production line client.

Initially, this client encountered major challenges with Google Ads. Their photovoltaic equipment production line had certain market competitiveness, but the advertising performance was unsatisfactory. At that time, the daily click volume was pitifully low, averaging only 20-30 clicks per day, while the cost per click was unreasonably high, reaching $15-20 per click. What's more frustrating was the exorbitant conversion cost, with each qualified lead costing $300-400. With such high costs, the client invested substantial funds but saw no significant returns, causing immense anxiety. After our professional team's thorough analysis, we identified the main issues lying in keyword strategy and ad placement settings. The client's previous keyword selection was too broad, failing to precisely target the intended customer base. Moreover, the ad scheduling and geographic targeting weren't optimized enough, wasting much of the budget.

To address these issues, we developed a customized solution for the client. For keywords, we conducted meticulous filtering, retaining some high-performing core keywords while expanding numerous precise long-tail keywords like "Customized High-Efficiency [Model Number] Photovoltaic Equipment Production Line" and "[Specific Region] Photovoltaic Equipment Production Line Supplier". For ad placement, we precisely adjusted the scheduling and geographic targeting based on the target customers' active hours and locations, ensuring every dollar was spent effectively.

So, what were the results after implementing this solution? We'll continue the discussion in our next post.

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