Hello, fellow foreign trade elites! Today I want to share with you some super practical foreign trade B2B customer development skills. It is absolutely full of practical information. Remember to like and collect it!
Let's talk about foreign exhibitions first. For example, the Munich International Electronic Components Fair in Germany is held once a year, lasts for 4 days, and the booth fee starts at 80,000 yuan; the Consumer Electronics Show in Las Vegas, USA, is held in January, lasts for about 3 days, and the booth fee is around 70,000 yuan. Although foreign exhibitions can expose products internationally and contact customers from many countries, they have obvious disadvantages. The quality of customers varies, there are many competing products, and a lot of staff are needed to receive and screen them. For small and medium-sized foreign trade enterprises and trading companies, in addition to booth fees, there are also expenses such as personnel travel and exhibit transportation. The cost pressure is high, just like an "international adventure", and participation needs to be cautious.
Online platforms are also a must-win. Alibaba International Station charges 29,800 yuan for basic merchants, 80,000 yuan for premium merchants, and 10,000 yuan for direct advertising. Made-in-China.com stores charge 59,800 yuan, and MIC advertising charges 10,000 yuan. Online traffic is okay, with many small B customers, but advertising and operating costs are not low. Professionals must be watching, otherwise the money will just go down the drain.
Customs data is also somewhat useful. Export data from more than 80 countries around the world can help you dig up information about peer customers, about 10,000 per year. Bulk emails are cheap and have a wide coverage, so you can send product introductions to a bunch of target customers. There are also ways to expand your own customers. Whats APP bulk messaging can be used in more than 60 countries. Sales registration allows you to add friends and send messages for free. Social media platforms like linkedin and Facebook are also good for running your own content and searching for customers.
However, in the arena of foreign trade customer development, there is a hidden "master" whose strength is often underestimated, but has the potential to change the situation. Are you curious about what it is? Come, follow me, and the next paragraph will reveal it!
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