Burning fast = Google screwing you? The truth is you're using the wrong bid

A: My recent ad performance has been off the charts. I set the budget at 500, but after just a few clicks, the budget was completely gone! Each click cost nearly 200! Am I being tricked by Google?

B: It's not Google tricking you. You're burning your own money by using 'manual bidding'.

A: What? I carefully adjusted the bid for each keyword manually. Isn't this worse than letting the system handle it automatically?

B: Google's 'Smart Bidding' isn't just random bidding. It analyzes user devices, locations, browsing behavior, conversion intent... then determines whether this click is worth spending money on.

A: So you're saying it can automatically identify customer intent?

B: Exactly! For example, two people search for 'steel coil': one is a student writing a paper just browsing casually; the other visited your website last week, added you on WhatsApp, and is searching again today - isn't this clearly someone ready to place an order?

A: Oh~ So the system would prioritize capturing the latter?

B: Correct. It can also automatically set more reasonable bids, so you don't need to manually monitor them.

A: Sounds like it would save a lot of effort. Can I switch to it right now?

B: Don't rush. It's not a magic pill. The system needs a learning period - it must analyze your historical conversion data to determine future bidding strategies.

A: So you mean I need to get the conversion tracking right first?

B: Yes. Wrong tracking means the system 'learns incorrectly'; too little data means it can't learn at all. The correct approach is to optimize bids while collecting data.

A: Then specifically, should I use 'Maximize Conversions' or 'Target CPA'?

B: For starters, we recommend 'Maximize Conversions'. When you have enough data, then switch to 'Target CPA' or 'Target ROAS'.

Once the system gets running, it's much more accurate than manual adjustments!

B: Manually adjusting keywords every day? Too inefficient. Smart Bidding isn't about spending less, but spending 'smarter'. But prerequisite: you must use it correctly. Comment below about which bidding method you're currently using, or DM me 'bid optimization' - I'll send you a 《Smart Bidding Pitfall Avoidance Guide》 to help you avoid detours and stabilize costs.