How to improve Google search ad click-through rates? Practical B2B export strategies revealed!

How to improve Google search ad click-through rate? Practical methods for B2B foreign trade are here!

If your Google search ad click-through rate is currently low, don't rush to increase your budget or raise your bid.
First, do these steps properly.

First, the title must resemble a search term. At least 70% of the titles should use real keywords, such as: ASTM A36 carbon steel plate; carbon steel coil supplier. Don't overdo the "high-end" stuff; search advertising is about "how it sounds like what customers are searching for."

Second, an ad group should only target one search intent.
Don't cram "price" and "supplier" into one ad group. The more concentrated the keywords and the more precise the title, the higher the click-through rate will be.

Third, Title 1 must be a 100% match to the keywords. Title 2 should then describe the specifications, standards, or purchasing advantages, and Title 3 should supplement with information about the factory, delivery time, and services. This is the safest and easiest structure to boost CTR.

Fourth, dynamic keyword insertion should be used, but it must be used correctly.
The prerequisite is a clean account structure; otherwise, only strange and unprofessional titles will appear.

Fifth, be sure to add advertising information.
For example, phrases like "Bulk purchases welcome" and "ASTM/EN/JIS standards" are "hidden bonuses" for increasing click-through rates.

Finally, a higher click-through rate is not necessarily better; rather, a click-through rate that consistently generates inquiries is preferable.
That is the most valuable aspect of foreign trade search advertising.

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