Are you running Google Ads like this?

Your ad copy says“High quality, low price, inquiries welcome”.

And then what? Low click-through rate, high bounce rate, customers take one look and leave.

The problem is not the product, but the topic.

Talk about what customers are worried about, not what you are proud of.

For example, if you make laser cutting machines, don’t write“Our equipment is stable and has a long service life”. 
Try writing:

“We noticed that electricity costs in your area have recently increased by 30%. Our equipment saves 25% more electricity than others in the industry, and last month we helped a factory in Vietnam save 2000 USD in electricity costs per month. Would you like to see the comparison data?”

This is the kind of ad customers will click on.

And the prerequisite for all of this is: can your independent website capture this precise traffic?

Many people’s websites are directly translated from English into German or French, but German customers look at technical parameters, French customers look at design cases, and Middle Eastern customers look at photos that show the company’s strength.
Translation does not equal localization.

The independent websites we build are not just multilingual, but are individually designed for each market’s search habits, trust logic, and conversion path.
Don’t waste your ad budget on passersby who don’t care about your product.

Type in the comments“foreign trade + industry”, and I’ll send you a set of “Customer Anxiety Keyword List” + “Multilingual Independent Website Self-Check List”.