English website white-labeling in half a year! 80 daily visitors with 90% bounce rate

Xiao Wang: "Fang! Our English website has been up for almost half a year, but we only get about 80 visits a day with a bounce rate soaring to 90%! Customers click in, glance around, and leave without even leaving any inquiries. My sales target for this month is definitely going to be a bust. If this continues, I might even get fired!"

Fang: "Just look at it yourself—the homepage is filled with Chinese factory addresses, and the payment method only states ‘bank transfer.’ Foreign clients can’t understand the addresses and worry about payment security. How would they be willing to leave inquiries or place orders? You’re clearly missing the ‘localization + traffic + conversion’ combo punch!"

Xiao Wang: "Combo punch? What should we do then?"

Fang: "There’s a furniture factory in Shenzhen with products similar to ours. They faced the same issue before. Later, they added Spanish and French versions to their website, priced everything in ‘$,’ and did SEO. Now they rank #8 on Google for ‘outdoor rattan furniture,’ pulling in over 300 organic visits daily. They also post installation videos from clients on Facebook, with the comments section flooded with ‘how to order’ questions. Last month alone, they secured 28 orders just from that."

Xiao Wang: "So we should add minor languages, adjust payment methods, and do SEO and social media too?"

Fang: "I’ve already arranged it! Tomorrow, we’ll start with website localization—adding Spanish and German, and enabling PayPal. Simultaneously, we’ll optimize SEO for core product keywords and post three ‘furniture maintenance tips’干货 pieces weekly on social media."

Xiao Wang: "Finally, no more scrambling! Our sales are saved!"

Fang: "Want to know how much of your website traffic is wasted? Comment ‘check无效流量’ for a free专属 audit report—we’ll help you plug the leaks draining your ad spend!"