Revealing the Most Popular Facebook Ad Creatives for B2B Steel Clients

Revealing the Most Popular Facebook Ad Materials for B2B Steel Clients

When running steel ads on Facebook, how should you choose the right materials? Many advertisers simply use a single product image, resulting in low customer inquiries. The issue often lies in how the materials are presented.

When selecting Facebook ad materials, focus on the following aspects:

First, authenticity is key. B2B clients prioritize credibility, so use factory photos, production line videos, warehouse inventory, and shipping scenes to convey the message of "ample production capacity and ready-to-ship goods."

Second, showcase real-world applications. For example, demonstrate steel being used in construction, bridges, or machinery—this is far more persuasive than just showing a steel pipe or plate. Clients will immediately visualize how the product fits their projects.

Third, highlight brand credibility. Export packaging photos, international certifications, trade fair images, and client testimonials can quickly build trust.

Should you use images or videos? My recommendation is both. Images work well for single-product promotions—simple and direct. Videos excel at storytelling and demonstrating capabilities. Keep videos between 15-30 seconds, with a fast pace and English subtitles.

Lastly, adhere to ad guidelines. Keep visuals clean and professional, and include contact details like WhatsApp or email directly on the materials for easier client outreach.

Want to know which material combinations drive the fastest inquiries? Follow me for hands-on breakdowns!