B2B Export Advertising Pitfalls! Are Small C-Side Orders Squeezing Out Precise Inquiries?

Hello everyone, have you encountered this issue:

In B2B steel export, running Google Ads initially gets good inquiries, but later most leads turn out to be small C-end retail customers?

The problem lies in keyword generalization and unclear ad signals - the system misjudges audiences through broad product terms (e.g., steel plates) that attract individual buyers, making Google keep pushing non-targeted traffic from C-end conversions. 

Solution is just 3 steps:

1. Layer keywords with B-end terms like "wholesale" "bulk purchase," and add negative keywords like "retail" "personal use";

2. Clearly state MOQ in ad copy, mark "for business use only";

3. Strengthen bulk quotes and minimum order details on landing pages.

After triple filtering, traffic quickly returns to precise B-end clients. For

B2B export ads, precise targeting is key! If your Google Ads also suffer from traffic deviation, I can customize negative keyword lists and copy optimization solutions to double inquiry quality - leave comments to start collaboration.