Stop obsessing over which platform to "bet on" for foreign trade ads!

Here's a core insight today: For B2B export, choosing a platform is superficial—integrating systems is what truly matters.

The four major platforms each play pivotal roles, like a soccer team:

Google is your star striker. It connects you with clients actively searching for solutions—your job is to appear first when they seek answers.

Facebook is the midfield engine. Use case studies and solutions to influence and activate those with latent needs but no immediate action.

TikTok is the trust catalyst. Show factory footage, product tests, and client feedback in short videos—not for instant sales, but to plant seeds of authenticity.

LinkedIn is your precision sniper. When targeting decision-makers like procurement managers or technical leads, this is your shortest path.

Use Facebook/TikTok to broaden awareness and tell compelling stories.
Use Google to efficiently capture clear intent.
Use LinkedIn to target core decision-makers. With limited budgets, focus on 1-2 core platforms for breakthroughs; with ample budgets, build a complete collaborative system to amplify results.

Which platform are you using? Let’s discuss in the comments.