Low cross-border independent site conversion rate? The issue might lie in the landing page!

When running a cross-border independent site, have you also encountered decent click-through rates but persistently low orders? In fact, 90% of people misjudge the core reason for poor conversion. Users clicking into your site already show purchase intent—if they don’t convert, the landing page is likely dragging them down.

As the first touchpoint for users to engage with your brand, the landing page directly determines traffic retention. If the page takes over 5 seconds to load, more than 70% of visitors will close it immediately. If the layout is cluttered and key selling points are buried in complex content, even interested users may abandon their purchase due to a lack of decision-making cues.

Instead of blindly increasing ad budgets, focus on optimizing the landing page: reduce loading time to under 3 seconds, highlight core selling points with clear visual hierarchy, and convey product value through concise copy. Remember, the first 10 seconds on a landing page are critical for conversion—capturing attention during this window directly impacts final sales.

Check your landing page now: Does the hero section load within 3 seconds? Are core advantages immediately visible? Is the purchase path frictionless? Ultimately, if your cross-border site’s conversion rate is stagnant, don’t just obsess over ads—landing page optimization is key. Solving issues at the landing page level is the core logic to break through conversion bottlenecks, turning site traffic into real orders.