Ne Zha's Magic Boys of the Sea" breaks $10 billion at the box office! How cross-border e-commerce sellers can capitalize on Ne Zha's IP to explode orders?

Release Date:2025-02-14

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Hello Boss. Today let's talk about the blockbuster movie 'Nezha: The Devil Boy's Havoc'. This film not only broke the 9 billion RMB box office record domestically, but also sparked a wave of Chinese cultural influence overseas. The rebellious yet inspiring character Nezha deeply resonated with global audiences.

With the movie's popularity, Nezha-themed merchandise became highly sought-after. Factories worked around the clock, producing 400,000 figurines daily, yet still couldn't meet demand. This success isn't just about the film—it showcases Chinese cultural IP's global competitiveness.

Overseas audiences' enthusiasm for Nezha keeps growing, with heated discussions on social media. They marvel at the unique charm of Chinese culture. This trend also presents new opportunities for cross-border e-commerce sellers.

Just like when 'Black Myth: Wukong' went viral six months ago, many sellers leveraged IP elements to achieve explosive sales. Now, Nezha's popularity offers similar potential. Sellers can legally obtain licensing rights and incorporate elements like flame patterns, lotus motifs, and character costumes into T-shirts, caps, and backpacks for global markets.

But I must remind everyone to pay attention to copyright issues and market demand, avoiding blind follow-ups. Through precise market positioning and high-quality products, we can ride this cultural wave and let Chinese IP shine globally.

Nezha's success isn't just a movie triumph—it's a microcosm of Chinese cultural exports. Let's look forward to more Chinese IPs going global, allowing worldwide audiences to experience Chinese culture's charm. That's all for today's sharing. How to leverage this traffic wave? Welcome to discuss in the comments!

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