Steel Boss Must Know! Unlocking the Google Ads Million Order Code with DeepSeek (below)

Release Date:2025-02-12

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Welcome to the next episode! In the previous episode, we shared tips on ad titles and descriptions. Now we’ll focus on technical parameters. What do customers think when faced with complex parameters? And how can we solve them? Next, we’ll reveal the “value translation method” to help you win more orders.

Step 3: "Value Translation Method" of Technical Parameters

When customers see "Q355B material", what they are really thinking is:

"How much money can this save compared to the Japanese materials we currently use?"

"Are there any similar engineering application cases?"

"How to prove the quality?"

Our rewrite plan:

"18% lighter | Already used in 132 overseas power plant projects | Attached with third-party inspection video" (Converting quality parameters into perceptible value)

Step 4: Conduct AB testing

In the test of the Philippine market, we have a significant contrast between the two sets of headlines:

Price type: "Vietnam's landed price is 5% lower than China and Japan + no tariffs" (click rate 4.7%)

Technical: "H-shaped steel of the same type as the Dubai Tower + zinc layer accuracy 0.02mm" (click rate 2.1%)

However, the click rate of the price-type title "Vietnam Price Advantage + 132 Power Plant Cases" combined with project endorsement jumped to 6.3%, proving that procurement decisions are more inclined to cost-effective evidence.

Leave a comment below the video to get free: Popular headline templates covering various scenarios such as shipping schedules, tariffs, certification, etc. A comprehensive guide to avoiding pitfalls in steel advertising, including detailed customs terminology.

While other companies are still using common expressions such as "Best quality", you have already firmly locked your quotation information in the attention of buyers with the powerful promotional strategy of "15 days to port + delay compensation".

Remember: behind every steel parameter lies the KPI pain point of the purchasing manager - our task is to be a professional "value translator".

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!