Must Know! A guide to avoiding the pitfalls of pitching Facebook truck ads in South America (below)

Release Date:2025-03-20

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Hello, friends. In this issue, we continue our discussion on Facebook truck ads targeting the South American market, highlighting key considerations and solutions.

Fourth, precise audience targeting

Truck procurement decisions in South America involve complex chains, including fleet managers, logistics company owners, mechanics, and other stakeholders.

Leverage Facebook's custom audience feature to target professions like "logistics transportation" or "freight management," combined with interest-based keywords such as "truck maintenance" or "long-haul transport solutions."

Fifth, cultural sensitivity and visual symbolism

Some South American countries have taboos around colors and symbols. For example, purple symbolizes nobility in China but represents mourning in Brazil.

When designing ad creatives, avoid sensitive color schemes—opt for high-contrast blues or oranges as primary tones. Also, steer clear of religious or political imagery, focusing on universal industrial elements.

Sixth, phased投放 and budget strategy

With vast time zone differences in South America, ads must align with user activity peaks. For business audiences, prioritize投放 during 9:00-12:00 and 19:00-22:00.

Seventh, after-sales support and trust-building

South American clients value post-purchase services, especially for cross-border maintenance concerns. Highlight "localized service teams" and showcase regional service网点 maps in ads.

Consider featuring testimonials from Brazilian or Argentine clients about vehicle usage experiences and售后案例 to enhance credibility.

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