Must Know! A guide to avoiding the pitfalls of pitching Facebook truck ads in South America (above)

Release Date:2025-03-20

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Hello, friends. Today, let's talk about Facebook truck ads in the South American market—what key issues to consider and how to address them.

As widely known, South America is a crucial market for truck exports. By 2025, Chinese trucks are projected to capture around 20% of the South American market, with continued positive growth. So, what should we pay attention to when running ads in this region?

First, multilingual and localized communication

South America is linguistically diverse. For example, Portuguese dominates in Brazil, while Spanish is prevalent in other countries.

Thus, ads must be localized for each market, aligning with local language and cultural contexts. Brazil emphasizes "efficient logistics," while Argentina prioritizes "long-haul durability."

Second, visual and scenario-driven content

South American users prefer intuitive, emotional content. Purely technical specifications may lead to customer disengagement.

For ad videos, showcase trucks in iconic South American settings like the Amazon rainforest or Andes Mountains, highlighting performance and load capacity.

Third, compliant ad content

South American countries enforce strict ad regulations. Avoid exaggerated claims (e.g., "most fuel-efficient" or "zero breakdowns") and intellectual property violations.

Ad copy should avoid absolute phrasing; use data-backed statements (e.g., "15% lower fuel consumption"). Ensure all materials have proper licensing.

What else should we consider for Facebook truck ads in South America? Stay tuned for our next discussion.

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