How can you assess the improvement in ROI from Yiyingbao Facebook ad campaigns?

How much can Yiyingbao improve the ROI of Facebook ads? Business evaluators should objectively assess the actual increase by considering advertising costs, conversion revenue, and benchmark data.

At present, there is no consistent, verifiable set of data from before and after advertising, so it is not possible to provide an improvement percentage that applies to all businesses. Results are affected by product margins, target markets, sales cycles, and previous advertising performance. They also depend on whether costs and returns are measured on the same basis.

The focus of business decisions should not be on finding a promised figure, but on confirming whether the additional profit can cover advertising and service costs, whether the improvement comes from the advertising itself, and whether the result can be sustained with future budgets. For international trade businesses with long sales cycles, inquiries should not be treated as revenue.

Calculate ROI First: Advertising Revenue Is Not Advertising Profit

We recommend calculating returns based on contribution margin: ROI = (contribution margin generated by advertising − total advertising-related costs) ÷ total advertising-related costs × 100%. Contribution margin generally refers to revenue less direct costs that vary with orders, such as product costs, fulfillment, and payment fees.

Total advertising-related costs should include at least Meta ad spend, Yiyingbao service fees, and dedicated landing page costs. Any tools or outsourcing added for the campaign should also be included. Shared website development costs can be allocated using a reasonable method, which should be established before the campaign begins.

For example, in a given period, attributed advertising revenue is RMB 200,000, and contribution margin after deducting direct costs such as product and fulfillment costs is RMB 80,000. If total advertising, service, and allocated costs are RMB 50,000, ROI is 60%. This means that every RMB 1 invested in related costs generates a net return of RMB 0.6.

By comparison, return on ad spend (ROAS) is typically calculated by dividing attributed revenue by ad spend. If ad spend is RMB 40,000, the ROAS in the example above is 5. However, this does not account for product costs or service fees, so it cannot directly replace ROI and does not mean that the business actually earned five times its investment.

How Should the Increase in ROI Be Calculated?

First, determine the ROI before and after the campaign, then calculate the relative increase: Increase = (ROI after the campaign − ROI before the campaign) ÷ ROI before the campaign × 100%. For example, if ROI rises from 20% to 60%, the relative increase is 200%, while the increase in percentage points is 40.

“A 200% increase” and “an increase of 40 percentage points” mean different things. Evaluation reports should ideally include both to avoid misunderstanding. If the baseline ROI is zero, the relative increase cannot be calculated. If the baseline is negative, the relative percentage can also be ambiguous; in these cases, prioritize reporting the change in percentage points and net profit.

For example, if ROI improves from −20% to 10%, it should be described as an increase of 30 percentage points, with the actual profit amount also checked, rather than emphasizing only the percentage. If investment amounts differ between the two periods, compare total costs, contribution margin, and net returns as well.

How Can You Determine Whether Growth Really Came from Advertising?

The most basic approach is to compare results before and after the campaign, while choosing periods with similar products, markets, budgets, and measurement windows wherever possible. Seasonal promotions, price changes, sales team expansion, and growth in organic traffic can all affect results and should be recorded separately in the report.

Where conditions allow, set up a control group: divide comparable regions or audiences into groups, run the campaign as planned for one group, and maintain the existing strategy or pause advertising for the other. Then compare the change in contribution margin between the groups. The groups should be as comparable as possible, and the observation period and stopping criteria should be agreed in advance.

Incremental net return can be estimated as “the increase in contribution margin in the test group − the increase in contribution margin in the control group − additional advertising-related costs”; incremental ROI is incremental net return divided by additional advertising-related costs. Results may still be affected by factors such as regional differences and should not be treated as absolute proof of causation.

If a control group cannot be set up, at minimum compare historical data and note changes in promotions, pricing, and channels. Describe the result as a change between the pre- and post-campaign periods, rather than as a confirmed advertising-driven increase. When budgets are small or the number of conversions is very low, short-term fluctuations should not be used to infer long-term returns.

What Should You Measure for B2B Inquiries and Cross-Border E-Commerce Stores?

Cross-border e-commerce stores can usually obtain order data relatively quickly. Check order value, refunds, discounts, shipping, and payment fees before calculating contribution margin. For repeat-purchase businesses, report first-order ROI separately from customer value over a specified period, and do not treat projected repeat purchases as revenue already earned.

B2B sales cycles may span several months, so advertising performance cannot be assessed based on inquiry volume alone. We recommend tracking qualified inquiries, sales-accepted opportunities, quotes, closed deals, and payments received in sequence, and agreeing on criteria for what constitutes a “qualified” inquiry, such as target market, purchasing needs, and contactability.

Before deals are closed, the cost per qualified inquiry and cost per opportunity can be compared as process metrics, but they should not be presented as final ROI. If historical close rates and average margins are used to forecast returns, the assumptions should be stated, and the estimate should be recalculated using actual data once orders are closed.

For either type of business, check for differences in measurement conventions between the Meta platform, website analytics tools, and CRM. Platform attribution data may include conversions influenced by multiple channels and may also miss some conversions. Use a consistent attribution window and deduplicate records by order or customer ID wherever possible.

What Conditions Should You Verify Before Working with Yiyingbao?

Business evaluators should ask the service provider for case studies involving similar industries, markets, and budgets, and verify the campaign duration, sample size, cost breakdown, and ROI formula. Case studies are for reference only and cannot guarantee the same results for a new project. It is also inadvisable to look only at data from the best-performing month.

The contract or proposal should specify who pays the advertising costs, how service fees are charged, whether landing pages and data tools incur additional charges, and who owns the accounts and data. Confirm that the business can access the ad account, raw conversion records, and regular reports, rather than relying solely on summary screenshots.

Before a trial campaign, both parties should agree on the budget cap, target market, evaluation period, qualified conversion criteria, and optimization responsibilities. Ad creatives, website speed, sales follow-up, and inventory can all affect results. The responsibilities of the service provider and the cooperation required from the business should be clearly defined in advance.

When evaluating results, do not focus only on click-through rates or lead volume. We recommend reviewing total investment, qualified conversions, contribution margin, ROI, and differences from the baseline, as well as analyzing refunds, invalid leads, and missing data. If targets are not met, the conditions for reviewing results, making adjustments, or ending the engagement should also be clearly defined.

Summary: Validate Profitability Before Increasing the Budget

For the question “How much can Yiyingbao improve the ROI of Facebook ads?”, a credible answer can only come from actual tests using consistent measurement criteria, not from a universal promise. Establish a baseline, calculate all costs and contribution margin, and use control data to assess the source of growth to understand the value of the investment.

If the trial campaign has covered a complete conversion cycle, the data is verifiable, and incremental returns can consistently cover additional costs, the business can increase the budget in stages while continuing to monitor performance. If deals have not yet closed or the sample size is insufficient, conclusions should remain provisional to avoid scaling investment too early.