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Ao Danyang (State Grid Hubei Electric Power Co., Ltd. Capital Concentration Center, Wuhan 430000, China) Abstract: Power enterprises face unprecedented challenges in financial management optimization. Inaccurate cash flow forecasts lead to low capital utilization rates, constraining corporate development. This paper identifies key issues in current forecasting methods: insufficient scientific rigor in predictive models, incomplete capital planning systems, low operational efficiency of funds, and weak risk control capabilities. To address these, the study proposes optimization strategies including establishing scientific forecasting models, improving capital planning frameworks, enhancing fund operational efficiency, and strengthening risk management. Results demonstrate that cash flow forecasting-based financial optimization significantly improves corporate profitability, enhances competitiveness, and provides robust support for sustainable development in the power sector. Keywords: cash flow forecasting; financial management; optimization strategies; power enterprises; risk control