Ao Danyang (Capital Intensive Management Center, State Grid Hubei Electric Power Co., Ltd., Wuhan, Hubei 430000) Abstract: Power enterprises face unprecedented challenges in optimizing fund management. Inaccurate cash flow forecasting leads to low fund utilization rates, constraining business development. This paper identifies the primary causes through analyzing issues in cash flow forecasting methods: unscientific prediction models, imperfect fund planning management systems, low fund operation efficiency, and weak risk prevention capabilities. To address these issues, this paper proposes optimization strategies including establishing scientific forecasting models, improving the capital planning system, enhancing capital operation efficiency, and strengthening risk prevention capabilities. Results demonstrate that optimizing capital management based on cash flow forecasting can significantly improve business performance, enhance competitiveness, and provide robust support for the sustainable development of power enterprises. Keywords: cash flow forecasting; capital management; optimization strategies; power enterprises; risk prevention

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