E-bike overseas market is booming, how did Chinese brands miss out on this 100 billion blue ocean?

Release Date:2024-12-21

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1. E-bike overseas market is booming

In recent years, E-bike (electric-assisted bicycle) has set off a wave of popularity in overseas markets, especially in Europe and the United States, and its sales have even surpassed electric and plug-in hybrid vehicles. According to Newswires, the E-bike market size is expected to reach a staggering $118.657 billion by 2030, with a compound annual growth rate of 10.5% from 2020 to 2030. This data undoubtedly reveals the huge potential and unlimited business opportunities of the E-bike market.

E-bike has won the favor of overseas consumers with its unique advantages. It is not only an upgrade on the basis of traditional bicycles, but also integrates batteries, motors and electronic control technologies to achieve a perfect combination of manpower and electricity. It also combines speed, exercise and convenience. With the rise in fuel costs, the increase in fitness awareness and the promotion of environmental protection policies, more and more overseas consumers choose E-bike as a daily travel solution. This trend not only promotes the rapid development of the E-bike industry, but also provides a broad overseas market stage for Chinese electric vehicle brands.

2. Chinese brands enter the market strongly and seize overseas markets

Faced with such a huge market, Chinese electric vehicle brands are naturally unwilling to lag behind. As early as 2016, Xiaomi took the lead in launching a series of foldable electric power-assisted bicycles and successfully entered the overseas market. Last year, DJI also announced its entry into the E-bike industry, focusing on high-end models and overseas markets. This move undoubtedly once again demonstrated the strong strength of Chinese brands in the field of electric vehicles.

In addition to technology giants, domestic electric vehicle brands such as Yadea, Aima, Luyuan, Niu, and Ninebot have also joined the E-bike army, hoping to get a share of the overseas market. These brands have achieved impressive sales performance in overseas markets with their excellent product performance and innovative marketing strategies. For example, Velotric increased its sales to US$15 million in just 7 months after its launch, and the first product of the high-end Urtopia was also very popular on the crowdfunding platform indiegogo, with first-round sales exceeding US$3 million.

3. High profit margins and supply chain advantages help Chinese brands go global

The high unit price of E-bikes means that each product has a large profit margin. Compared with traditional bicycles and electric vehicles, E-bikes are generally sold at higher prices. High-end models can even sell for $3,000-6,000, and ordinary models can easily sell for $1,000 or Euros in the European and American markets. This provides Chinese electric vehicle brands with considerable profit margins.

At the same time, China also has unique advantages in E-bike manufacturing. As the largest electric vehicle supplier in the European market, China has an efficient supply chain system that can significantly reduce production costs and further expand profit margins. This advantage makes Chinese electric vehicle brands more competitive in overseas markets and also provides strong support for brands to go overseas.

4. The market is not yet saturated, and Chinese brands have a good opportunity to go overseas

Although the E-bike market has achieved remarkable development results, there is still a huge market space to be explored. In the European market, the annual sales of E-bikes are about 5 million, and the penetration rate is expected to reach 50% in 2025. This means that there are still a large number of consumers who have not yet been exposed to E-bikes, a new type of transportation, and the market potential is huge.

More importantly, the E-bike market has not yet formed a monopoly of local brands. This situation provides Chinese brands with a rare opportunity to go overseas. By strengthening brand promotion and improving product quality and service level, Chinese brands are expected to establish a good reputation and brand image in the overseas market, thereby occupying more market share.

5. Multilingual website construction and foreign trade marketing promotion help brands go global

In order to better expand overseas markets, Chinese electric vehicle brands need to use multilingual website construction and foreign trade marketing promotion to enhance brand awareness and influence. Multilingual website construction allows brand websites to support multiple languages, making it easier for overseas consumers to browse and purchase products; while foreign trade marketing promotion can deliver brand information to more potential customers through search engine optimization, social media marketing, email marketing and other methods.

In addition, Chinese electric vehicle brands can also actively participate in international exhibitions, establish overseas warehousing and after-sales service systems, etc. to further expand overseas markets. Through the implementation of these measures, Chinese brands can not only establish a good reputation and brand image in overseas markets, but also provide consumers with more convenient and efficient shopping experience and service support.

6. Seize opportunities and create brilliance together

With the continuous advancement of technology and the continuous growth of market demand, the E-bike market is expected to continue to maintain a strong growth momentum in the next few years. At the same time, as consumers' pursuit of environmentally friendly and healthy travel methods increases, the demand in the E-bike market will become more and more diversified. For Chinese electric vehicle brands, this is undoubtedly a once-in-a-lifetime opportunity. Therefore, we believe that now is the time to enter the E-bike market. Only by seizing opportunities can we win the future.

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