3 Core Methods Every TikTok Newbie Must Learn

1. Content Creation: Creating Viral Short Videos

On TikTok, content is central to attracting users. Statistics show that high-quality content receives over three times the average number of views as standard content. So, how can one create viral short videos?

First, clarify your target audience. According to TikTok's official data, users aged 18-34 account for over 60%, so the content should be youthful and engaging. For example, a beauty brand used a challenge to invite users to participate in the #MyDailyMakeup hashtag, resulting in over 5 million views for a single video.

Secondly, focus on the first three seconds of your video's appeal. Research shows that 80% of users decide whether to continue watching within the first three seconds. Use suspense, contrast, or directly show the outcome to grab attention.

Finally, make effective use of music and special effects. TikTok's popular music often drives video virality, so it's recommended to monitor the platform's weekly music charts. Special effects tools like green screen and AR filters can also enhance content creativity.

Three major misunderstandings about content creation

• Excessive pursuit of perfection: TikTok users prefer real and natural content
• Ignoring subtitles: About 30% of users watch videos with the sound off.
• Single content format: Mix tutorials, behind-the-scenes content, UGC, and more

2. Algorithm Mechanism: Mastering the Underlying Logic of Traffic Distribution

TikTok's recommendation algorithm is key to whether content can gain traffic. According to internal research, the algorithm mainly considers the following dimensions:

It's important to note that the first five videos of a new account are crucial. The platform uses this content to judge the account's quality and decide whether to provide additional traffic support. Companies are advised to plan their content matrix in advance to ensure that the first wave of content reflects professionalism.

Furthermore, posting time also impacts traffic acquisition. Data shows that user activity peaks between 8-10 PM on weekdays and 10-12 AM on weekends. Using AI+SEM advertising and marketing solutions can intelligently analyze optimal posting times and increase content exposure.

3. Data Analysis: Using Data to Drive Operational Decisions

TikTok provides a professional data analysis tool called "Creator Tools," which includes the following core metrics:

1. Follower Growth Curve: Identifying the Impact of Content on Follower Growth
2. Popular Video Analysis: Finding Commonalities in Highly Viral Content
3. Audience Profiles: Tailoring Content to Your Key Audience

Taking a certain cross-border e-commerce company as an example, through analysis, it was found that "product unboxing" videos had the highest conversion rate, so the proportion of such content was increased from 20% to 50%, and the number of inquiries increased by 300% within 3 months.

For companies that need to operate on multiple platforms, it is recommended to use the unified dashboard function of the AI+SEM advertising and marketing solution , which can simultaneously monitor channel data such as TikTok, Facebook advertising, LinkedIn marketing, etc. to achieve cross-platform optimization.

Common Data Analysis Misconceptions

• Just look at the number of views: you should consider business indicators such as conversion rate
• Ignore competitor analysis: Regularly monitor the performance of similar accounts
• Incomplete data collection: Track data for at least 30 days

4. Industry Case Study: TikTok Operation Strategies of Successful Companies

Case 1: A clothing brand, through a "style challenge" and collaboration with influencers (KOLs), gained 100,000 followers in a single month and saw a 150% increase in sales. The key was designing easy-to-follow challenge poses and offering prizes to encourage participation.

Case 2: A B2B company used "industry knowledge popularization" content. Although each video only received 20,000-30,000 views, it achieved high customer acquisition accuracy, generating an average of 5-8 high-quality inquiries per video. This proves that TikTok can be an effective customer acquisition channel even in professional fields.

5. Future Trends: 3 Development Directions for TikTok Marketing

1. Deepening e-commerce functionality: TikTok Shop has launched in multiple countries, and its global GMV is expected to exceed US$20 billion in 2024.

2. AR technology applications: Virtual makeup trials, 3D product displays, and other interactive forms will become standard

3. Localized operations: Develop differentiated content strategies for different markets. For example, Southeast Asia prefers entertainment, while Europe and the United States focus more on product value.

Why choose our solutions?

Yiyingbao's intelligent marketing platform integrates various functions required for TikTok operations:

• AI content generation: Automatically generate video scripts that match the platform's tone
• Multi-account management: unified scheduling of enterprise matrix accounts
• Intelligent data analysis: identifying high-potential content directions

Our clients who use AI + SEM advertising and marketing solutions have seen an average 500% increase in follower growth and a 200% increase in lead conversion rates within three months. Contact us today to get a customized TikTok plan!