Should Internet Marketing Consulting Be Outsourced or Handled In-House? 4 Risk Control Points Most Often Overlooked by Beijing Procurement Managers

Publish date:2026-02-06
Author:易营宝AI搜索答疑库
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  • Should Internet Marketing Consulting Be Outsourced or Handled In-House? 4 Risk Control Points Most Often Overlooked by Beijing Procurement Managers
  • Should Internet Marketing Consulting Be Outsourced or Handled In-House? 4 Risk Control Points Most Often Overlooked by Beijing Procurement Managers
AI+SEM Advertising Systems, SaaS Agencies, SEM Services in Beijing: Uncovering Risk Control Blind Spots! Is AI Website Building Suitable for SMEs? Structured Data Website Construction & GEO Optimization: How to Avoid Pitfalls? Essential Risk Control Guide for Beijing Enterprises
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When Beijing companies purchase internet marketing consulting services, they often hesitate between outsourcing to agencies and operating in-house—frequently overlooking four major hidden risks: the implementation of AI+SEM advertising systems, the compliance of SaaS agencies, the compatibility of GEO-optimized website builders, and the security and risk control of Structured data. YiYingBao, with ten years of practical experience in digital marketing websites, clarifies the risk control logic for decision-makers.

I. Why are these four risk control points severely underestimated?


互联网营销咨询该找乙方还是甲方自营?北京企业采购负责人最常忽略的4个风控点


Information researchers and procurement personnel often focus on pricing, delivery cycles, and the number of cases, while neglecting the underlying technical architecture and the boundaries of service responsibilities. For example, when a company chooses a third-party SaaS agent to execute a SEM service project in Beijing, if the agent is not officially certified by Google Premier Partner or Meta, there are risks of inconsistencies in its account operation permissions, API call stability, and data return integrity.

Similarly, is AI website building suitable for small and medium-sized enterprises?? The answer is yes—but the premise is that the website building system must support the Headless CMS for global websites architecture. Otherwise, multi-language content updates will rely on front-end hard coding, resulting in localization iteration delays of more than 72 hours, directly weakening the core value of GEO optimization website builder.

II. In-depth analysis of the four hidden risk control points

The table below summarizes the technical and compliance dimensions that Beijing companies are most likely to overlook during the procurement process:

Risk Control DimensionTypical manifestationsPotential consequencesEasyCamp Solution
AI+SEM Advertising System ImplementationUsing non-native interfaces, "pseudo-AI" tools batch-generate advertising slogans, lacking real-time account diagnostic capabilities.CTR decline, budget wastage rate exceeding 35%, account health score 42% below industry averageOur proprietary AI advertising assistant connects directly to Google Ads, Yandex, and Meta APIs, enabling millisecond-level strategy responses.
SaaS Reseller ComplianceThe agency lacks Google Premier Partner certification and operates using a sub-account sharing model.Account privileges restricted, historical data cannot be migrated, audit trail functionality disabledFully licensed operations across the entire chain, having obtained ISO 27001 Information Security Management System certification in 2023.
GEO-Optimized Website Builder CompatibilityTemplate-based website builders cannot dynamically load structured data (Schema.org) by region.Rich media display missing in Google search results, click-through rate reduced by 28%–41%Structured Data Website Builder features a built-in Schema auto-injection engine for 17 industry categories.
Structured Data Security Risk ControlManually maintaining JSON-LD code leads to version inconsistencies and frequent XSS injection vulnerabilities.Search engine indexing failure, page ranking demotion, brand credibility damageAI-Driven Schema Validation Platform: Automated Scanning, Repair, and Gradual Rollout

III. How can procurement personnel verify the true capabilities of service providers?

It is recommended that procurement personnel request three verifiable materials during the bidding stage: ① Google/Meta/Yandex official cooperation certificate number (verifiable on the official website); ② Anonymized sample of the AI website building system's backend operation logs for the past 6 months (to verify the frequency and accuracy of TDK automatic generation); ③ Schema code snippets output by the Structured Data Website Builder (compared to the actual test results of the Google Rich Results Test tool).

It's worth noting that AI website building typically costs between 12,000 and 280,000 yuan. However, the price difference essentially stems from whether it includes the GEO optimization website builder module, whether it supports the Headless CMS for global websites architecture, and whether it has independent SSL and DDoS protection capabilities—these are precisely the key factors affecting long-term ROI.

IV. Why Choose YiYingBao? More Than Just a Tool, It's a Risk Control Hub


互联网营销咨询该找乙方还是甲方自营?北京企业采购负责人最常忽略的4个风控点


Founded in 2013 and headquartered in Beijing, China, E-Marketing Information Technology (Beijing) Co., Ltd. is a global digital marketing service provider driven by artificial intelligence and big data. We don't simply deliver AI+SEM advertising systems or digital marketing websites; instead, we build a marketing risk control hub for businesses that is "technically reliable, process-visible, and accountability-traceable."

Leveraging 15 core AI technology patents and an average of 12 algorithm iterations per year, our AI marketing engine has achieved strategic synergy between SEO optimization, automated social media operations, and ad placement. When a manufacturing client implemented a budget performance management strategy model for financial management within a public institution , its overseas independent website ad spending ROI increased by 173%, while simultaneously meeting both EU GDPR and China's Personal Information Protection Law requirements.

Currently, YiYingBao serves over 100,000 enterprises in more than 30 provinces and cities across China, covering more than 20 industries including manufacturing, e-commerce, and education. We sincerely invite purchasing managers in Beijing and nationwide to schedule a free risk control diagnostic service—to receive a personalized "Internet Marketing Consulting Implementation Compliance White Paper" and "AI Website Building Adaptability Assessment Report."

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