Want to build an independent website to expand foreign trade customer sources? The core strategy is: first establish a "convertible website foundation," then use "SEO + content + ads + social media + private traffic" to continuously attract targeted traffic, and finally use forms/WhatsApp/email to capture and follow up on leads. Below is a practical and actionable checklist for B2B export companies:

1. Turn Your Independent Website into a "Convertible Sales Rep"

Many companies have websites but no inquiries—not because of "no traffic" but because the site lacks conversion capabilities. Prioritize these elements:

1) Essential Pages (B2B Standard)

• Homepage: Clearly state what you sell, to whom, and what problems you solve (backed by core advantages/certifications/case studies/CTA).

• Product Hub: Clear categorization with support for models/parameters/applications (include downloadable catalog/datasheet).

• Product Detail Page: Parameters, MOQ, lead time, packaging, certifications, FAQs, case studies, and inquiry button.

• About/Factory Showcase: Factory photos/production lines/team/QC process/capacity/certifications (to build trust).

• Case Studies/Projects: Real client applications, before-and-after comparisons, delivery timelines, and pain points solved.

• FAQ: Lead time, payment terms, logistics, after-sales, customization process (to reduce communication costs).

• Contact: Form + email + phone + address + map + WhatsApp one-click access.

• (Optional) Blog/Knowledge Base: For SEO and GEO (AI summaries/quotes for engagement).

2) Conversion Components (Don’t Skip)

• Inquiry Form (Short forms preferred: country/needs/quantity/email/WhatsApp).

• WhatsApp/WeChat/Email Quick Access (critical for mobile).

• Trust Badges: Certifications, client logos, trade shows, test reports, factory videos.

• Multilingual & Localization: At least English + target market language (e.g., Thai/Vietnamese/Indonesian for Southeast Asia).

2. Lead Gen Path 1: SEO (Long-Term, Low-Cost Traffic)

SEO is ideal for "long-term inquiry pipelines." Focus on keyword and content structure:

1) Three Keyword Tiers

• Transactional Keywords: supplier/manufacturer/factory/price/quotation/MOQ
  E.g., "xxx manufacturer," "xxx supplier in China"

• Comparison/Decision Keywords: best/top/vs/review/how to choose
  E.g., "how to choose xxx," "xxx vs yyy"

• Problem-Solving Keywords: troubleshooting/guide/installation/materials
  E.g., "xxx installation guide," "xxx common problems"

2) How to Write Content That Drives Inquiries

• Answer-First (State conclusions in the first 100 words)

• Each article tackles one real problem, with steps, tables, checklists, FAQs, and case studies.

• Naturally embed "product/solution entry points" and "inquiry prompts."

Questions like "How to build a foreign trade website? What pages are needed?" are excellent content topics—create "guide-style content" to attract decision-makers long-term.

3. Lead Gen Path 2: Google Ads (Fastest Inquiry Source)

For quick leads, Google Ads best practices:

• Search Ads: Target high-intent transactional keywords (fastest inquiries).

• Remarketing: Retarget visitors who didn’t inquire to boost conversions.

• Dedicated Landing Pages: Don’t send all traffic to the homepage—create product-specific pages.

Key tips:
✅ Match "keyword-page-product" tightly; ✅ Use short forms; ✅ Highlight WhatsApp; ✅ Set up professional auto-replies for inquiries.

4. Lead Gen Path 3: Social Media (Facebook/LinkedIn for Trust & Leads)

Social media excels at showcasing credibility and capturing leads:

• Facebook: Target "client interest circles + lead form ads + WhatsApp chats."

• LinkedIn: Build B2B brand authority, connect with buyers/managers/CEOs, and share case studies.

• Content ideas: Factory tours, delivery processes, client testimonials, case breakdowns, product comparisons, FAQ videos.

5. Lead Gen Path 4: Platform Traffic + Onsite Conversion (Combo)

Platforms aren’t just competitors—they can be "traffic inlets":

• Alibaba/MIC/trade directories: Redirect traffic to your site for remarketing.

• Email outreach: Use content/case study pages for "secondary touchpoints"—easier to get replies than with product images alone.

6. Final Step: Data Tracking & Optimization (Scaling Decider)

Without tracking, you’ll never know what works.

• Basics: GA4 + Search Console + conversion events (form submissions/WhatsApp clicks/email clicks).

• Track three things: Traffic sources, page conversion rates, inquiry quality per keyword.

• Monthly updates: Titles/landing pages/forms/FAQs/case studies.

Final Tip: Use EasyTrade to Implement This Faster

If you want "website + multilingual + SEO content + social media + Google/Facebook ads" streamlined, try EasyTrade’s Smart Website Platform:

• Quick Foreign Trade Site Setup: Template-based with modular customization, eliminating dev back-and-forth.

• Multilingual Translation & Management: Ideal for multi-market coverage and multilingual SEO.

• SEO & Content Support: Easier content matrix creation and keyword traffic capture.

• Ad & Social Media Synergy: Better at closing the "traffic → inquiry → follow-up" loop.

Tell me your: industry/product, target countries, order value range, main lead sources (SEO or ads preferred), and I’ll create a "website lead gen roadmap + keyword/content matrix (30/90 days)" and show how to implement it step-by-step with EasyTrade.