How Can Footwear Companies Achieve High-Efficiency Customer Acquisition on Google? (Part 2)

Release Date:2025-03-27

Hello, friends, in this episode we continue to explore how shoe manufacturers can achieve high Google conversion rates.

Second tactic: Use the "four-layer funnel" strategy to build a high-conversion standalone website

When procurement officers visit your website, they subconsciously ask four questions:

First question: Are you professional?

For this, the homepage's hero section can feature a 3-second trust anchor:

For example, a scrolling marquee could display: "Service in 38 countries, 10 years of production experience"

Simultaneously showcase a video with text overlay saying "See our factory in 60 seconds"

Second question: Can you solve my problem?

Product pages should use scenario-based headings: eg "Hotel kitchen anti-slip shoes". Insert "comparison test videos" in the product details, like waterproofing/anti-slip tests

Third question: What do others say about you?

For this, create dedicated case study pages: display client logos+success stories. Alternatively use videos highlighting quality inspection processes and after-sales response time.

Fourth question: What should my next step be?
Every page bottom should feature a prominent CTA button. Note: B2B clients fear cold calls — prioritize live chat and contact forms.

Third tactic: Implement competitor "remarketing strategies"

90% purchasers won't place orders on first visit! Intercept price-shoppers by retargeting visitors who viewed "product pages" without form submissions. Use keyword tools to identify competitors' brand terms+"reviews". Landing pages should feature direct comparisons: highlight advantages like faster delivery+24/7 tech support.

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For queries about foreign trade website construction or operations, contact Yingbao tech support via WeChat: Ieyingbao18661939702. Our staff will gladly assist!