SEO: ＂Fish Pond Fattener＂ - Raise fish with patience, let customers take the bait.
SEM: ＂Premium Player＂ - Spend money! Burn ads! See instant results.
CPC: ＂Pay per Click＂ - Only pay when someone clicks your ads.
CPM: ＂Cost per Mile＂ - 1,000 impressions, ads charge you whether seen or not.
CTR: ＂Temptation Index＂ – Can people resist clicking? Fail if no engagement.
A/B Testing: ＂Fight for the Throne＂ – Two versions duel, the best data wins.
Retargeting: ＂Haunting Ads＂ – Didn't buy? Ads chase you endlessly.
What's the boss really after?
Of course it's ROI — ＂Profit or bleed?＂ How many Xreturns? Just check ROI ratio.
