A must-read for fashion apparel traders: The secrets of how to turn FB ads from a cold start to a huge success

Release Date:2024-12-27

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Is your fashion brand's advertising on Facebook always ineffective? You invest a lot but get very little in return? Come and take a look at this case we accepted!

We have a client in Hangzhou who does clothing foreign trade. Initially, the Facebook advertising account performed very poorly. The advertising reach was low and the display volume was pitifully small, with only about 50,000 displays per month, but the cost was as high as RMB 20,000, and the CPM was as high as about 400. The interactive data was also terrible, with very few likes, comments, and shares. The conversion rate was as low as 0.2%, the inquiry cost was as high as RMB 300-500 each time, the order volume was small, the input-output ratio was only 1:2, the brand awareness did not improve at all, and there was no advantage in the fiercely competitive clothing market. In response to this situation, we made the following adjustments:
1. Accurately target audiences: Use Facebook's audience insights tool to deeply analyze the brand's existing customer data and accurately target the target audience. Focus the main audience on women aged 18-35 who love fashion trends and follow fashion bloggers, segment the audience according to different style preferences, create multiple ad groups, and deliver personalized ads.

2. Optimize advertising creativity: Abandon monotonous product image and text advertisements, use short videos of fashion bloggers wearing branded clothing in life scenes, match them with popular music and interesting subtitles, and use concise and vivid advertising copy to highlight product selling points and limited-time 20% discounts and other activities.

3. Optimize delivery time: Analyze the background data and find that the target audience is more active on weekends and evenings, so focus on increasing delivery during these time periods, avoid peak competition, and choose time periods when the target audience is active and competition is low to reduce costs.

After one month of optimization, the advertising effect is amazing! The advertising reach rate increased by 200%, the display volume reached [X] times, and the CPM dropped to about 100. The interaction rate increased significantly, and the number of likes, comments and shares increased by more than 5 times. The conversion rate soared to 1.5%, the effective inquiry cost dropped to about 70 yuan each time, the order volume increased by 3 times, the input-output ratio increased to 1:5, the brand awareness among the target audience was greatly improved, and the monthly sales increased by 160%, attracting a large number of loyal fans, and becoming a popular emerging brand in the fashion circle.

Our professional team can accurately diagnose and optimize Facebook advertising problems, allowing your brand to shine on social media! If you also want to make your brand advertising effect a leap forward, contact us now to cooperate!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!