How did a semi-trailer export company make Facebook ads completely new in half a month, and increase the input-output ratio by 4 times?

Release Date:2024-12-27

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Friends who are engaged in foreign trade in the semi-trailer industry, are you worried about your Facebook results? Today I will share with you a case of Facebook advertising counterattack. We have another client in Jinan who exports semi-trailers. At first, the advertising effect was very poor. The monthly exposure was only about 100,000 times, the interaction was less than 100 times, and the inquiry was only about 10. The quality was poor, the input-output ratio was unbalanced, and the development was hindered. After our team took over, we took the following adjustment measures: Accurate audience positioning: In-depth research on the industry and customer portraits, using Facebook tools to target people aged 35-55 who are engaged in logistics and freight and have purchasing decision-making power, such as freight bosses, fleet managers, etc. Then, based on their interests and behaviors, screen out people who pay attention to automobile dynamics, browse semi-trailer information, and participate in exhibitions, so that the advertisement can accurately reach potential customers and avoid ineffective delivery. Optimize advertising materials: Abandon the old advertising format and use high-quality semi-trailer panoramic videos and exquisite pictures produced by a professional team to fully display the advantages of the vehicle. The copywriting is concise and professional, highlighting the competitiveness of the enterprise, such as "Years of manufacturing experience, advanced technology, providing high-quality semi-trailer solutions!" It also adds discounts, consultation hotlines and case sharing to enhance attractiveness and credibility and stimulate purchasing desire. Adjustment of advertising delivery strategy: Adopt diversified advertising series. In addition to conventional forms, carousel, dynamic and collection ads are added to cater to the habits of different audiences. According to the region and time difference, the focus is on delivery from 9:00 to 17:00 and 19:00 to 22:00 on weekdays. Bidding strategies are formulated according to regional differences to balance exposure and cost-effectiveness and improve return on investment. After more than half a month of adjustment, the results are remarkable. The exposure volume has increased from about 100,000 times to more than 1 million times, an increase of 9 times. The number of interactions has exceeded 1,000 times, more than 10 times the original. The number of inquiries has increased to more than 100, the quality has improved, the number of orders has increased significantly, and the input-output ratio has jumped from 1:2 to 1:8. This fully demonstrates the power of professional optimization. If you have similar promotion problems, our team has rich promotion experience and can help you maximize the advertising effect on Facebook and start a new chapter of business growth. Contact us now and move towards glory together!

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