Google search ads single click fee is too high?3 ways to teach you the solution!

Google Ads CPC too high? 3 methods to help you solve it!

Google Ads click costs are getting higher, but there are no quality inquiries. What should you do?

The issue mainly lies in two aspects: imprecise traffic and weak landing pages. We can solve it in three steps.

Step 1: Reduce CPC. Use "phrase match + broad match" and add negative keywords to filter out individual buyers and researchers. Ad headlines and copy should align with B2B search habits—use terms like "supplier, factory, wholesale, bulk" to attract the right audience, improve quality scores, and lower CPC.

Step 2: Improve inquiry quality. Keywords should reflect purchase intent, e.g., "bulk purchase of steel pipes" or "Chinese steel pipe suppliers" instead of generic "steel pipes." Landing pages must highlight: factory capabilities, product specs, certifications, export cases, and clear contact buttons (WhatsApp, email, forms) for instant connection.

Step 3: Optimize regions and timing. If your clients are in Southeast Asia, the Middle East, or Africa, target only these areas to avoid budget waste. Use data analysis to pause underperforming regions/timeframes and focus budgets on high-quality traffic.

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