How can domestic travel agencies effectively acquire customers through Google/Facebook?

Release Date:2025-04-29

A Our travel agency's offline orders have been declining recently, so we need to quickly expand online channels! I heard Google and Facebook are great for overseas clients, but how exactly should we do it?

B: Don't worry! Let me share some practical techniques!
First move: Precise targeting to lock in your ideal clients!
For example, in Facebook Ads Manager, you can filter by "age, interests, location". Targeting "Chinese independent travelers" to users aged 25-40 who love tourism can double your conversion rate!
A: Right! I saw competitors using short videos in ads with exceptionally high click-through rates!

B: That's the second move: Content is king - use storytelling to connect emotionally!
For example, post a Zhangjiajie exploration video with copy like "A magical journey through 100 million years of time!" Add authentic user reviews for maximum appeal!
A: So we need to create immersion! But how to retain clients after ads?

B: Third move: Retargeting ads + private domain nurturing!
Install Facebook Pixel to track website visitors. Automatically send limited-time discount ads to those who viewed products but didn't purchase. Use WhatsApp or community groups for exclusive strategy cultivation!
A: Got it! How about Google Ads?

B: Fourth move: Google keywords + localized search!
Bid on terms like "Hong Kong group tours" or "visa-free island recommendations" to direct users to customized pages. Combine with Google Analytics to optimize ad strategies!
A: So many ways to acquire clients online!

B: Exactly! Quality content + data optimization brings clients naturally! Follow us for more practical tips next time!

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