Hello, friends! Today we're sharing an ultra-practical Google Ads optimization case study. A Google Ads client previously faced numerous issues: restricted budgets, inability to spend funds, pitifully low inquiry volumes, and subpar lead quality. Figures 1 and 2 show how we turned the tables. Let me walk you through the details.
First, we decisively replaced the client's flagship product. After thorough industry research and data analysis, we selected higher-converting products as the new focus. This was like swapping for a more explosive racehorse during a sprint, laying the foundation for success.
Next, we adjusted regional targeting strategies. Instead of limiting to specific areas, we expanded globally while precisely excluding non-performing markets. This opened the floodgates for traffic, significantly increasing inquiry opportunities and exposing our products/services to more potential clients.
Finally, we optimized keyword matching methods, adopting broad match with smart bidding. Leveraging Google's powerful machine learning, we precisely filtered clients, eliminated wasted traffic, and improved campaign efficiency.
After these adjustments, the client's performance transformed completely! Inquiries saw qualitative leaps, cost-per-inquiry stayed below 200 RMB, and lead quality improved dramatically. Figure 6 If you're facing similar Google Ads challenges or want to launch campaigns, don't hesitate—consult us immediately. Our professional team with rich experience will craft high-efficiency Google Ads solutions to help your business ride global market waves and capture more opportunities!
