Google search ads, regional pricing drops by 90%, are you really saving money?

Google search ads, regional bids reduced by 90%, are you really saving money?

Many people face a dilemma when running Google search ads: How should regional bids be adjusted?Bid too low and you get no exposure; bid too high and you burn cash. The key is finding—the equilibrium between clicks, inquiries, and cost.

First, remember this logic:

Higher bids mean more exposure and clicks, but also higher costs;

Lower bids mean less traffic and fewer inquiries.

So the critical factor isn’t bid amount—it’s whether your spend generates high-quality leads.

How to judge? Use “Cost Per LeadCPL” as the metric:

If a region’s CPL is 30% above average, conversion is poor and costs are high—reduce bids by 10%-20%. If CPL is 50% higher with no quality leads, cut bids by 30%+. Conversely, if CPL is lower with better leads, raise bids by 10%-20%.

Take steel exports: Southeast Asia has low-cost, high-inquiry volume—slightly increase bids. Africa gets exposure but poor conversion—lower bids. The Middle East delivers quality leads—maintain bids.

Remember: The equilibrium isn’t the lowest bid, but the lowest cost position that still secures good clients.