Essential Tips for Building Keyword Lists for Google Ads

Essential Techniques for Building Google Ads Keyword Lists

Target Customer Perspective: First clarify your business category, list terms customers would use to search for your products/services, and focus on high-intent, long-tail keywords to ensure ads reach those with genuine needs.

Precision Targeting: For specific product audiences, use highly relevant keywords aligned with ad themes to avoid irrelevant ad triggers—but avoid being overly niche to prevent limited reach.

Balancing Reach: Broad keywords can cover larger audiences, but note—they may struggle to reach precise targets, face intense competition with higher costs, and require ongoing optimization. Pair with smart bidding strategies where AI prioritizes high-performing search terms.

Strategic Keyword Grouping: Organize keywords by product/service categories into separate ad groups (e.g., shoe stores split into sneakers and heels groups) to prevent mismatches (e.g., users searching "women's heels" seeing "men's tennis shoes" ads), boosting ad relevance.

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