Foreign trade website language selection + domain name selection strategy

Foreign Trade Website Micro-Language + Domain Name Selection Strategy

Dear foreign trade entrepreneurs! Are you facing the dilemma of an ineffective English website? Losing tens of thousands due to poor micro-language choices? Or losing clients because of wrong domain names? Let us guide you out of this predicament in just 2 minutes.

More micro-languages isn't always better! Remember the 3 must-haves + 2 cautionary principles.

Must-have 1: Your core market's native language

Focusing on Europe? Add German and French - native language conversion rates triple!

Must-have 2: High ROI "universal micro-languages"

Top recommendations: Spanish, Russian, Arabic! Covering 1B+ potential clients, mostly from our friendly nations.

Must-have 3: Languages clients specifically request

3+ clients asking about a language? Add it immediately!

Two cautionary categories: "pitfalls" in micro-languages

Caution: 1. Languages with <50M speakers (e.g., Icelandic); 2. Countries with >90% English proficiency (e.g., Netherlands)!

Key question: Subdirectories vs. subdomains - which to choose?

Subdirectories (e.g., www.xxx.com/es/): Best for beginners!

Pros: Shares main domain authority, SEO-friendly, easy maintenance; Cons: Violations may affect main site.

Subdomains (e.g., es.xxx.com): For advanced players!

Pros: Independent authority, brand-building potential, violations won't affect main site; Cons: Requires separate SEO efforts, higher costs.

Want detailed guidance on micro-language selection? Learn how to choose between subdirectories and subdomains. Welcome to discuss in comments.