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Xiao Zhang: President Wang, I recently joined many industry groups on Facebook, but there hasn't been much response when I post product information.
President Wang: That's exactly the problem! Treating groups as advertising boards is a big mistake. Look at this 'Global Sourcing Forum' group - 80,000 members, all precise buyers.
Xiao Zhang: So how should we operate correctly then?
President Wang: Follow three steps. First, lurk and observe for two weeks. Check group rules about promotions, identify hot topics, and spot active members.
Xiao Zhang: Got it - understand the group atmosphere first. And then?
President Wang: Second, provide value first. See this post: 'Looking for reliable packaging supplier from China' - don't just say 'contact me', but reply in detail: 'Three key points when choosing packaging suppliers: material thickness, MOQ, FSC certification...'
Xiao Zhang: This demonstrates professionalism!
President Wang: Exactly! When your replies get many likes and the OP DMs you, conversion rates skyrocket. The third step is crucial: regularly share干货. For example, post weekly content like '5 pitfalls to avoid in import inspections'.
Xiao Zhang: So we can gradually build expert credibility this way?
President Wang: Correct! After three months, you'll find group members think of you first when they have purchasing needs. Remember, in Facebook groups, contributing value works far better than ads. Next time I'll share how to get free leads on LinkedIn.
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