Picture or Video?Choosing the wrong material for FB ads can be 10 times less effective!

"Many friends get stuck when running Facebook ads: Should I use images or videos? In fact, different ad stages require different creative approaches."

Cold Start Phase (New Customer Acquisition) "In the cold start phase, we recommend prioritizing video ads. Videos are more effective at capturing attention in information feeds, showcasing product details and usage scenarios, and helping new users quickly understand your selling points."

Scale Phase (Stable Run Rate) "When ads enter a stable period, combine images and videos. Videos continue attracting new customers while image creatives load faster with shorter conversion paths, improving CTR and conversion rates – these formats complement each other."

Remarketing Phase (Repurchase/Conversion)

"In remarketing, image ads often perform better. As users already recognize your brand, a compelling visual with price/offer/CTA can drive instant conversions."

"So choose Facebook ad creatives strategically: videos for cold starts, mixed formats for scaling, and images for remarketing. Never use a one-size-fits-all approach!"

"I'm Mina, specializing in B2B ad optimization. Follow me for the next topic: How to write high-converting ad copy for image ads?"