Why your FB ads are suddenly out of order? It may be 'ad fatigue' at work! 3 strokes teach you to accurately diagnose" on

Why did your FB ads suddenly stop performing? It might be 'ad fatigue' at play! 3 tricks to teach you precise diagnosis

Dear cross-border e-commerce entrepreneurs, today let's discuss a pressing issue: Have your Facebook ads also experienced this rollercoaster ride? The first three days after launch, the metrics were astonishingly good—high CTR, smooth conversions, and beautiful ROI. You might even think explosive sales are just around the corner!

But good times never last. About a week later, you suddenly notice the metrics trending downward: CTR keeps dropping, conversions become harder, while CPC and CPA keep climbing! When you check the backend, you'll find the ad frequency metric has quietly increased.

This is what we call 'ad creative fatigue.' Simply put, your target audience has grown tired of seeing this ad! Like when we browse videos—the first time we see an ad it might feel fresh, but by the tenth viewing, your first instinct isn't to click but to think 'Not this ad again!' and immediately scroll away.

The three classic signals of ad fatigue are: increased frequency, declining CTR, and rising conversion costs. The logic behind this is simple: when the same ad is shown too many times to the same audience, it transforms from 'attracting users' to 'annoying users.' Fatigued ads not only waste budgets but also affect algorithm learning and can even damage brand image.

Ad fatigue isn't accidental—it's an inevitable challenge all advertisers face. The key is how we detect and respond promptly. In my next video, I'll detail three practical strategies to combat ad fatigue, including how to revitalize old creatives at minimal cost! Follow me and don't miss these干货分享!