Say goodbye to invalid traffic! 3 steps to boost Google Ads conversion with long-tail keywords

In Google Ads, choosing the right keywords directly impacts performance. Today I'll share key keyword selection strategies.

First, use Google Keyword Planner by entering core product terms like "yoga mat" to get related keywords and search volume data. Note: high search volume doesn't guarantee suitability—consider competition levels.

Here's a case study: A client initially used the broad term "yoga mat" which had high traffic but low conversion. After adding modifiers to create "non-slip yoga mat," costs decreased while conversions improved significantly.

Thus, long-tail keywords matter—they're more precise with lower competition. For example, "non-slip yoga mat for beginners" attracts fewer searches but reaches truly interested users.

That's today's keyword selection guide. Start optimizing your Google Ads now! Questions? Feel free to engage.