Six practical strategies, easy to cut Google invalid inquiry, conversion efficiency soared to new heights!

Release Date:2024-10-11

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In the field of digital marketing, Google ads are undoubtedly an important battlefield for many foreign trade companies to compete for traffic. However, why is it that your Google ads always fail to achieve the desired effect? Today, we will reveal six practical strategies for you. These strategies have been verified by countless successful cases and can help you accurately snipe invalid inquiries and make the conversion efficiency of Google ads achieve a qualitative leap, soaring by more than 30%!

1. Fine audience segmentation to improve advertising relevance

First, use the audience targeting function of Google Ads to segment the market. You can divide the audience into different groups based on multiple factors such as location, interests, age, gender, behavioral habits, etc. Design specific information for each segmented audience to make the advertisement more relevant and attractive to their needs and preferences.

2. Set a reasonable keyword strategy to avoid invalid traffic

Keywords are the core of Google ads. Choose keywords that are highly relevant to your products or services, and avoid using overly broad or vague words that attract irrelevant traffic. At the same time, regularly optimize the keyword list, add negative keywords, and exclude search queries that bring invalid clicks. By constantly adjusting keywords and their matching methods, you can improve the exposure quality of your ads and reduce the invalid click rate.

3. Optimize advertising creativity and enhance user trust

Ad creativity is the key to attracting users to click. First, make sure the ad copy is clear and directly reflects the core value of your product or service. Avoid vague and general statements so that users can understand at a glance what problems your product can solve for them. Second, use specific numbers, cases or user testimonials to enhance the credibility of the description. For example, "has successfully helped 10,000 students pass the IELTS exam" or "student satisfaction is as high as 95%." These specific data and cases can make users trust your product more.

In addition, highlighting advantages is also the key to enhancing the attractiveness of advertising. Clearly convey the minimum order quantity information, preferential policies, etc. in the advertisement, so that users can feel your sincerity and strength. At the same time, ensure that the content of the ad landing page is highly consistent with the product, and provide detailed and accurate product information, including product features, functions, specifications, and usage methods. Attach cases and customer reviews to display necessary certificates and qualifications to meet users' needs for understanding the product and reduce customer concerns. Finally, provide an intuitive call to action button to guide visitors to quickly complete the inquiry action.

4. Optimize advertising time and location to improve advertising effectiveness

According to your business characteristics and the active time of your target customers, you can reasonably set the advertising time. For example, if your target customers are mainly office workers, you can appropriately increase the advertising intensity during working hours and evenings on weekdays. At the same time, analyze the market demand and competition in different regions and select key areas for advertising. For regions that are prone to spam inquiries, you can appropriately exclude regions based on business conditions to avoid wasting advertising budget in invalid or low-conversion regions.

5. Continuous monitoring and optimization to ensure maximum advertising effectiveness

Regular analysis of advertising data reports is the key to optimizing advertising results. Screen search terms at least once a week, add and update negative keywords in a timely manner, and exclude search queries that bring invalid clicks. At the same time, monitor IP addresses to find abnormal click behaviors, and block IP addresses that send spam in the account and website background to exclude malicious clicks. These continuous monitoring and optimization measures can ensure that your advertising results are maximized.

6. Use professional optimizers to operate services on your behalf, saving you time and effort

Ad optimization is a long and complex task that requires professional knowledge and experience. If you want to take a shortcut, you might consider using a professional optimizer team to run Google ads on your behalf. They have rich experience and professional skills, and can deeply understand your products, markets, and target audiences, and accurately position your advertising strategies for you. Through their agency operation services, you can save trial and error costs and improve the quality and efficiency of inquiries. The professional team will provide you with all-round guidance from strategy planning to implementation, allowing you to maximize advertising effects without worrying about it.

As a core partner of Google for 18 years, we have been focusing on the field of foreign trade promotion. We provide one-stop foreign trade marketing services including independent websites, Google ads, and social media operations, and have successfully served more than 20,000 foreign trade companies. Our professional team will provide you with all-round guidance and support, and work together to create a new chapter in international trade. Choose us and let your Google advertising results soar to new heights!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!