You’re also advertising on Google and Facebook—so why are all your bearing inquiries invalid?

Many bearing export business owners are puzzled: Google and FB campaigns deliver poor results and low-quality inquiries. The issue is not that the channels are ineffective, but that the promotion logic for industrial products is completely different from that for consumer goods.

Bearings are a highly targeted industrial product category. Google is the core channel for customer acquisition, focusing on precisely reaching potential customers with purchase intent. Do not broadly bid on the generic keyword “bearing,” as this wastes budget. Focus on long-tail keywords related to models, operating conditions, and manufacturers, such as high-speed spindle bearings and custom precision bearing manufacturers. At the same time, exclude invalid traffic such as free samples and retail inquiries to accurately capture inquiries from overseas buyers and distributors.

In contrast, FB does not focus on generating direct inquiries. Its core role is brand exposure and building trust. By publishing factory footage, product testing, and shipment cases, it reaches potential buyer groups, builds brand awareness, and makes up for the exposure limitations of Google promotion.

Google enables precise customer acquisition, while FB builds interest and trust. Combining both channels is the right approach for bearing export businesses to expand overseas efficiently.