How to Get Your Website Indexed by ChatGPT, Gemini, and Perplexity AI? A Complete Guide to GEO Search Engine Optimization

1. Why do GEO (Generative Search Engine Optimization)?

In the next 2–3 years, global users will no longer be accustomed to “going to Google to search”, but will be accustomed to “asking ChatGPT, Gemini, Perplexity”.

Traditional SEO → Optimizing for Google
GEO (AI-SEO) → Optimization for AI Models

AI responses require citations, therefore businesses must:

• Can be understood by AI

• Can be called by AI

• It can be cited by AI as an "authoritative source"

The better the GEO rating, the more likely the company is to appear as an industry answer source in AI's responses.

II. The Logic of AI Search Engines in Indexing Websites

AI platforms don't simply rank data like Google does; they check the following:

1. Is the structured content standardized? (Schema)

AI prioritizes pages with clear structure, such as:

• FAQ

• Product Introduction

• Knowledge base articles

• Tutorials, step-by-step content

This is the key to GEO.

2. Is the page content of high quality?

AI doesn't like:

• Marketing language

• Hollow advertising

• Duplicate content

• Pieced-together articles

AI likes:

• Knowledge

• Tutorial

• Structured explanation

• data

• contrast

Therefore, "knowledge base construction" is the core of GEO.

3. Is multilingual support adequate? (GEO International Rules)

AI will prioritize citing:

• Multilingual

• Multi-region version

• hreflang standard

• Clear URL structure

This is why multilingual website building is extremely important.

4. Does it have external authoritative endorsement?

The more it is cited, the easier it is for AI to index it.

• Media reports

• Industry blog

• social media

• Official Partner Link

AI treats it as a "credibility score".

III. Six Steps to Get Your Website Indexed by AI Platforms

Step 1: Install Schema structured data across the entire site (required)

include:

• Article

• Product

• Service

• FAQ

• Organization

The more structured the data, the easier it is for AI to understand it.

Step 2: Build at least 50 high-quality knowledge base articles.

include:

• Tutorial

• definition

• Industry Explanation

• Comparison Articles

• Multilingual versions

The richer the content, the higher its authority.

Step 3: Launch the AI Multilingual Site (Most Influential International GEO)

At least include:

• English

• Spanish

• Arabic

• French

These languages cover 83% of cross-border searches globally.

Step 4: Establish an authoritative backlinks and press release system

include:

• Media reports

• Industry article submissions

• Press Release

• External link building

AI will interpret these as "credible signals".

Step 5: Periodically prompt and verify ChatGPT/Gemini

For example:

"ChatGPT, do you know what Eyingbao (eyingbao.net) is?"
"Gemini, can you help me look up Eyeingbao's AI website building system?"

These behaviors will prompt AI models to access network information to strengthen their memory.

Step 6: Maintain a consistent website update frequency

AI prefers "constantly updated websites," especially:

• news

• blog

• Tutorial

• Product Update

The more frequently it is updated, the more actively it is included in the index.

IV. The characteristics of inclusion in different AI platforms (must be mastered)

1. ChatGPT (OpenAI Search)

Preferences:

• Structured

• Tutorial

• FAQ

• knowledge base

I don't like advertising content.

2. Google Gemini (SGE)

Preferences:

• High authority

• Long article content

• Popular science articles

• Multilingual versions

3. Perplexity AI

Preferences:

• Source clear

• The reference is verifiable.

• Short sentences, list structure

V. GEO Success Case Metrics

1. The brand name appeared in the AI's answer.

2. The AI's answer cited website links

3. Global search traffic is rising

4. Increased inclusion of multilingual pages

5. Sharing websites has become the industry's "default reference answer".