Advertisements are burning money every day, but few inquiries? You may be "inviting the wrong people in"!

Release Date:2025-04-28

Views:

Boss (staring at the computer): "Today's ad has received nearly 200 clicks! Will we finally have a customer this time?"

Optimizer (opens the data table): "Mr. Zhang, there are a lot of clicks... but look at these search terms (pointing at the screen): 'stainless steel frying pan', '304 thermos cup', 'kitchen sink'..."

Boss (stunned): "Wait! We sell industrial pipe fittings, why are all the searches for kitchen supplies?"

Optimizer: "Because the advertising system doesn't know that you only want to find factory customers. As long as people with the word 'stainless steel' search for anything, they may see our ads."

Boss (slapping the table): "So I spent a lot of money just to advertise for the renovation owner?"

????️Optimizer (nods): "That's right, so we have to 'install a sieve' for our ads! Add words like 'pots and pans', 'kitchen', and 'household' to the blacklist and block them directly!"

Boss (looking closely at the screen): "So that the ad can only be seen by those who really need it?"

Optimizer (turning out a case): "Last week, a client of ours had the same problem. After blocking more than 50 irrelevant words, although the click cost increased, the number of customers who actually came to inquire about the price increased by 2 times! No one clicked on the ads randomly anymore!"

Boss (eyes lit up): "We should have done this a long time ago! So which specific words should we block?"

Optimizer (listing): "Three types of words must be blocked: Product category: pots, kettles, cups, bowls. Scene category: kitchen, home, DIY, decoration. Misunderstanding category: 'How much does stainless steel cost per pound'"

Boss (pulling out his cell phone): "Add it now! Starting tomorrow, the ad will only be shown to factory buyers and contractors!"

Optimizer (smiles and adds): "Yes! It's like installing a security door on the website - people who are just browsing can't get in, and real buyers can talk business directly!"

Keyword reminder:

Blocked words are not added all at once, but updated weekly based on search terms, with key words highlighted as "industrial use", "wholesale", and "manufacturer direct sales". Advertising slogans are written in plain language, for example, "special flange for oil pipelines" is more direct than "ASTM standard parts".

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