Entering Türkiye: A new stage and strategy sharing for corporate internationalization

Release Date:2025-01-24

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Hello, welcome to Turkey, a magical country spanning two continents, Asia and Europe. Not only is it a crucial node on the ancient Silk Road, but also a vibrant hub for modern international trade. So, how can you expand your market in this land full of opportunities?

First, understanding Turkey's market culture and consumer habits is essential. Turks are hospitable and enjoy bargaining, so when setting your pricing strategy, consider leaving some room for negotiation to align with their shopping preferences.

Second, product localization is key. The Turkish market favors practical, high-value-for-money products. During design and production, incorporate Turkish elements like colors, patterns, or cultural symbols to better attract local consumers.

Don't forget, digital marketing is also a powerful tool. Turkey has high internet penetration and an active social media user base. Leverage social platforms for brand promotion and online sales campaigns to effectively engage younger consumers.

Lastly, pay attention to Turkey's trade policies and regulations. Understand tariffs, import restrictions, and other trade barriers to ensure your products and services can smoothly enter the market.

In summary, developing the Turkish market requires deep understanding of local culture and market characteristics, along with flexible application of various marketing strategies. With dedication, Turkey will surely become a new engine for your company's international growth. Follow us, and see you next time!

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