Little Red Book kills cross-border e-commerce! 3 bonus traps you must know!

Release Date:2025-03-14

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Xiaohongshu, cross-border e-commerce, bonus trap, content e-commerce, overseas expansion

Hello boss! The wind of going overseas or being out of business has finally hit Xiaohongshu, which announced the launch of the "E-commerce Overseas Pilot Program" on March 10. The first phase of the program covers the US, Hong Kong, and Macau markets. This may be your biggest opportunity in the next three years, or it may be the most dangerous trap!

There are three major changes you must know:

First, the traffic logic has changed dramatically!

Xiaohongshu has 260 million monthly active users, 72% of whom are women aged 25-35 - the main force of cross-border consumption! (Show data chart) Merchants entering the market now can enjoy three bonuses:

1. New platform traffic subsidy (commission reduction for the first three months)

2. Direct conversion of content (full opening of note trailer function)

3. Green channel for overseas brands (international logistics solutions are now online)

Second, the revolution of operation model!

Don’t use Taobao and JD.com’s playbook anymore! The core of Xiaohongshu’s cross-border business is “content is the shelf”:

• One hot-selling note = one sales channel (a beauty brand’s single video brought in 8 million sales)

• The conversion rate of KOC evaluation notes is 3 times higher than that of hard advertising (actual test data)

• Compare prices and purchase directly in the user comment area (there are Korean clothing stores with daily sales exceeding 100 orders)

Third, life and death red line warning!

Three fatal pitfalls of the new platform have emerged:

1. Strict control of logistics timeliness (if the track is not updated within 48 hours, traffic will be fined directly)

2. Content compliance minefield (a list of 20 sensitive words has been compiled in the comment section)

3. Price comparison system launched (requirement for lowest price of the same product in the entire network)

Practical suggestions:

• Old players open overseas brand stores first: use Xiaohongshu to test new products (the cost is 60% lower than Tmall International)

• New players target niche categories: Beauty and personal care/maternal and child products/designer homewares are the three major tracks with traffic tilting

• Immediately form a content team: Each product promotion video must embed 3 “value hooks” (templates are ready)

If you act now, you can still grab the search traffic bonus. It will be too late to wait for TEMU and SHEIN to enter the market! Click to follow, and the next issue will reveal the 6 cold start routines of Xiaohongshu's cross-border sales exceeding one million in the first month.

If you have any questions about the construction and operation of foreign trade websites , please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!