Geomembrane Google account undergoes a major transformation: costs plummet, B-end inquiries surge

Release Date:2025-01-10

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Hello everyone! Today, I'd like to share a brilliant success story about how the geotextile industry adjusted its strategies for Google Ads clients.

Initially, our client faced thorny challenges. The cost per inquiry was alarmingly high, averaging $60 per lead. Worse yet, most inquiries came from scattered 2C clients—difficult to convert into bulk orders, leaving business expansion at a standstill.

Confronting these hurdles, we swiftly devised adjustment strategies. For keyword optimization, we assembled a specialized research team to delve into geotextile applications across municipal engineering, water conservancy, landfills, and 100+ niche sectors. Leveraging big data, we pinpointed 80+ high-conversion keywords closely tied to large-scale project demands, ditching 400+ overly generic or ambiguous terms. This precision targeting connected ads with B-end clients possessing bulk procurement potential.

Regional targeting proved equally crucial. Analyzing 200,000+ data points from five years, we identified 20 key regions experiencing infrastructure booms and surging geotextile demand. Concentrating resources there slashed ineffective traffic by 75%. Simultaneously, we optimized ad creatives to highlight product advantages—40% higher anti-permeability than industry standards and 50-year durability—attracting qualified, high-volume buyers.

Post-refinement, results spoke volumes. Inquiry costs plummeted 58% to $25 per lead. More remarkably, lead quality skyrocketed—85% now originate from premium clients with genuine bulk purchase intent.

If you're struggling with online promotion in the geotextile sector, hesitate no more. Choose us to power your business, ushering in a new era of flourishing inquiries and orders.

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