Unveiling the miracle of Yandex account optimization in the stainless steel industry: breakthroughs in both enquiries and transactions

Release Date:2025-01-10

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Hello everyone, today I can’t wait to share with you an amazing success story of the stainless steel industry in terms of Yandex account adjustment.

Initially, our clients were in a difficult situation. The cost of obtaining an inquiry was ridiculously high, costing an average of about $70 per inquiry, and nearly 70% of inquiries came from customers who only wanted to buy locally, which directly led to a low conversion rate of 5%, and the road to conversion was far from over.

But we did not sit idly by and quickly started the road of counterattack and adjustment.

In terms of keyword optimization, we formed a professional team to conduct in-depth research on hundreds of sub-sectors of stainless steel products, and used big data analysis tools to accurately screen out more than 50 high-conversion keywords that closely match product characteristics and application scenarios. We decisively discarded more than 300 broad and ineffective words, allowing advertising displays to be like precision-guided missiles, directly hitting the target audience.

Regional targeting is even more critical. We carefully analyzed more than 100,000 data points in the past three years and accurately identified 15 key regions with strong demand for stainless steel imports. We concentrated our efforts on key areas and successfully reduced invalid traffic by 80%. At the same time, we carefully optimized advertising creativity and highlighted product advantages in all aspects. For example, our stainless steel products have been authoritatively tested to have corrosion resistance that is three times higher than that of ordinary steel, and the unique forging process increases product durability by 50%. These highlights accurately attracted customers who really have purchasing intentions.

After a series of fine-tuning, the results are remarkable. The cost of enquiries has plummeted to an average of US$20-30 per order, a 60% decrease. What is even more surprising is that the quality of enquiries has achieved a qualitative leap. Now 90% of the enquiries received by customers are high-quality buyers who are sincerely seeking cooperation, and the transaction conversion rate has climbed to 30%.

If you are also worried about promoting stainless steel products online, don't hesitate, choose us, and rely on our professional strength to empower your business and open up a highway of double harvest of inquiries and transactions.

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!