Google's road to breakthrough in solar photovoltaic panel advertising: from no one to global cooperation in two months

Release Date:2025-01-03

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Dear entrepreneur friends, today I would like to share with you an inspiring Google Ads account counterattack case, the protagonist is a [solar photovoltaic panel] enterprise

At first, the company had no idea how to promote its Google ad account, and the results were disappointing. The company invested 20,000 yuan in advertising budget every month, but the conversion rate was extremely low, only about 0.3%. The quality of inquiries was also poor, most of which were invalid. There were very few customers who really wanted to cooperate. Only about 15 inquiries were received each month. The input-output ratio was seriously unbalanced, and business expansion was difficult.

After we took over, we quickly launched a comprehensive and precise adjustment. In terms of keywords, we conducted in-depth research on industry trends and customer search habits, discarded those broad words with fierce competition but low conversion rates, and selected precise long-tail keywords such as "high-efficiency solar photovoltaic panel supplier" and "commercial-grade photovoltaic panel bulk purchase" to improve the accuracy and conversion rate of traffic. At the same time, we optimized the advertising copy to highlight the product's technical advantages, service life and perfect after-sales service, such as "leading solar photovoltaic technology, 25 years of ultra-long life guarantee, one-stop after-sales, your reliable energy partner!".

In terms of the areas and time periods for advertising, we focus on increasing advertising during the daytime working hours in Europe and the United States, where demand is high, based on the time zone and commercial activity of the target market, to avoid ineffective display. We also established a complete negative keyword list to exclude search terms unrelated to photovoltaic panel wholesale, further purifying traffic.

After two months of careful optimization, the results are remarkable! The conversion rate has increased significantly to 2.5%, the number of inquiries has increased to more than 80 per month, and the proportion of high-quality wholesale and commercial cooperation inquiries has increased from the original 30% to 80%. The input-output ratio has jumped from 1:1.8 to 1:6, the brand awareness has increased significantly in the target market, and successfully reached cooperation with many large companies.
If you are also worried about the effect of Google ads, don't hesitate to contact us. Our professional team will use rich experience and precise strategies to tailor advertising optimization solutions for your company, so that your advertising investment will reap rich returns, help your company stand out in the global market, and start a glorious chapter!

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