Many people think that the more keywords you stuff into Google Ads, the more exposure you'll get? Dead wrong! Today, we'll reveal the truth for you!
The core of Google Ads is Quality Score, which measures the relevance between keywords, ad copy, and landing pages to user search intent. The higher the score, the lower the click cost, and the higher the ad ranking. But blindly piling up irrelevant or vague keywords makes precise matching between ads and landing pages a pipe dream, causing Quality Score to plummet, costs to soar, and ad competitiveness to nosedive.
Now consider budgeting and management. Most advertisers have limited budgets—too many keywords scatter funds like pepper, making spending inefficient. Moreover, internal keyword competition means core terms get buried, complex data gives headaches, optimization difficulty explodes, and ad group structures turn chaotic.
Most critically, broad irrelevant keywords attract worthless clicks, draining budgets like water. Remember: in Google Ads, quality always trumps quantity—precision is king!
