Electric vehicle B2B Google Ads counterattack: the transformation from scattered retail inquiries to wholesale orders

Release Date:2025-01-03

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Hello, friends who are engaged in the export of electric vehicles, today I would like to share with you a B2B electric vehicle Google advertising case that we successfully optimized.
We have a client who exports electric vehicles. Initially, the Google Ads account was in a bad state. Although the monthly advertising expenditure could reach 20,000, the quality of inquiries was extremely poor. Most of them were scattered individual retail customers. There were very few truly valuable B2B wholesale inquiries, less than 10 per month, and the conversion rate was as low as 0.5%, which made the input-output ratio terrible and seriously hindered the development of the business. After we took over this account, we made comprehensive and in-depth adjustments. First, in terms of keyword strategy, we abandoned those product general words that were too broad and attracted a large number of retail customers, and instead accurately selected high-intent keywords related to electric vehicle wholesale, bulk procurement, and commercial cooperation, such as "electric vehicle bulk order supplier" and "commercial electric vehicle wholesale price", which greatly improved the accuracy of traffic. Secondly, optimize the advertising copy to highlight the wholesale advantages of the product, such as "Professional electric vehicle B2B supplier, large quantity, preferential, quality assurance, sincerely invite cooperation!", directly screen out potential wholesale customers. Furthermore, we carry out refined management of the areas and time periods for advertising. Based on the working hours and business activity of the target market, we focus on delivering advertising to the target areas during the working hours on weekdays to enhance the effective reach of the advertisements.
After half a month of continuous adjustment, the advertising effect is remarkable. The number of wholesale inquiries has increased significantly, reaching more than 80 per month, and the proportion has increased from less than 10% to more than 80%. The conversion rate has increased to 3%, and the input-output ratio has jumped from the original 1:1.5 to 1:5. The customer's brand awareness in the B2B field has also increased significantly, and successfully opened up multiple new market areas and major customer resources.

If you are also worried about the effect of Google ads, don't hesitate to contact us. We have a professional team and rich experience, and can accurately solve your problems, so that your advertising investment can get a super return, and help your electric vehicle business take off in the B2B market!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!