High-converting foreign trade independent website must be designed this way

To make Google search ads truly generate inquiries, your standalone site must be designed around "search users".

First, one keyword corresponds to one page.

When customers search for a product, they must see that product immediately upon clicking, not have to search for it themselves. The first screen of the page should do only one thing: tell customers what you sell, suitable applications, and what to do next. For example: a clear product name, followed by application scenarios, with an inquiry button directly below.

Second: Core information must be placed upfront.

Display specifications and parameters in tables, clearly state customization options, and make industry suitability obvious at a glance. Don't make customers scroll too much—they lack patience.

Third: Always speak from the perspective of major clients.

Their top concerns are: Can you supply in bulk? Is quality stable? Are deliveries reliable? Do you have export experience? These matter more than any marketing copy.

Fourth: Inquiry forms must be simple.

Forms shouldn't be too complex—three to five fields suffice. Place one in the middle of the page and another at the bottom. Let customers contact us anytime.

Finally: Page speed must be fast, and mobile experience must work well. Slow loading immediately reduces ad effectiveness.

When your standalone site truly serves search ads, you'll notice: click prices drop while inquiry volumes rise. If you're running Google search ads but inquiries are unstable, don't rush to increase budgets—first audit your standalone site. Ads aren't just about traffic—they're customer screening funnels.