Domestic liquor: How to become the new favorite of overseas consumers? (Part 1)

Release Date:2025-01-14

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Hello everyone, Chinese baijiu, a beverage carrying a thousand-year cultural heritage, has not only dominated the domestic market in 2024 but also gradually emerged in overseas markets, sparking a trend of 'Oriental Flavor.' How will this baijiu craze continue into 2025 and beyond? Let us explore the secrets behind the overseas expansion of domestic baijiu and decode the strategies behind its global rise, along with the new layout for 2025.

While it is difficult to accurately estimate the global baijiu sales in 2024, the influence of Chinese baijiu in overseas markets has significantly increased, particularly in Asian Chinese communities and some high-end dining markets in Europe and America. According to incomplete statistics, Chinese baijiu exports achieved steady growth in 2024, especially for premium baijiu brands, which have been enthusiastically pursued by overseas consumers.

Domestic baijiu has successfully entered multiple overseas markets, including Southeast Asia, North America, and Europe. In Southeast Asia, due to the large Chinese population, baijiu culture has been well-preserved and has become the top choice for local Chinese festivals and business banquets. In North America, with the spread and growing influence of Chinese culture, more local consumers have begun to try and appreciate the unique flavor of Chinese baijiu. In Europe, premium baijiu has successfully penetrated the high-end dining market with its exquisite packaging, distinctive taste, and profound cultural heritage, becoming a specialty beverage in many Western restaurants.

In summary, domestic baijiu has achieved encouraging results in overseas markets in 2024, with steady export growth and consumer recognition and appreciation in multiple regions. In the future, as global interest and recognition of Chinese culture continue to rise, domestic baijiu is expected to maintain strong growth momentum in overseas markets. Stay tuned for our next article on the 2025 layout.

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